Thank you for your interest in advertising on iFringe. This page describes requirements on your artwork. That sounds very fancy, but you don't have to be the next Picasso - "artwork" is just the technical term for the image which makes up your ad.
Your artwork must be:
- exactly 600 pixels wide - no more, no less
- up to 240 pixels high - no more (less is OK)
- in PNG or JPG format.
If you have a choice, PNG format is better. If you absolutely have to save your artwork as a JPG, always choose the highest-quality option your software gives you. Saving your ad as a low-quality JPG might cause problems such as blurry text or distracting ripples.
We're sorry, but unless you've paid us to design your ad, we can't resize or otherwise change your artwork and we'll send back anything which don't meet these requirements. It's not that we want to be unhelpful - it's just that, like you, we're very busy at this time of year - and if we included any design work in the price then we'd have to charge everyone, whether they needed our help or not.
The most common mistake is for the height to be greater than 240 pixels. We cannot accept an ad which is larger than this.
Hints and tips
You probably haven't had any experience designing an ad for mobile phones before, so here are a few hints to help you.
- Don't try to cram in too much wording. It's better to use a strong image and one well-chosen sentence.
- Although your ad will look quite large on your computer monitor, remember it will be shrunk down on the phone's smaller screen. Simple, striking ads work best.
- Don't use fonts smaller than 20 point, which can be hard to read on the phone's screen. And if you're going that small, use a strong sans-serif font (that's one without "twiddly bits" on the ends of letters), such as Verdana or Arial.
In common with most publishers, we reserve the right to ask for changes to your artwork. We'll check each submission individually, and we'll get in touch with you if we have any concerns. But as guidance, here are a few of the points we'll be bearing in mind.
- Bad language. Although strong language isn't forbidden, if you use it, we'll have to mark your ad as having "potential to offend". iFringe users can choose to hide pages we've marked in this way, so using strong language in your advert may reduce the number of people who see your ad.
- Sexual content. iFringe is available to download by anyone over the age of 12. We may accept artwork which is discreetly suggestive, but we don't want anyone learning the facts of life from your ad.
- Shocking or revolting imagery. We understand that many shows deal with challenging topics, and that challenging artwork may be justified. At the same time, for simple commercial reasons, we can't accept images we feel will put people off from using iFringe.
- Derogatory references. We generally won't accept an ad which contains negative references to another performer, the Fringe, a reviewer or any other third party. Use your ad to promote your work, not to discuss anyone else's.
We will be checking your ad only against our own policies. It remains your responsibility to ensure it is legal. For example, it's up to you to make sure you have copyright clearance for any images you're using, and it's up to you to ensure all the statements you make are truthful.
If you need to change your artwork after you've submitted it, we'll charge a £10 administration fee. (We don't charge a fee if we ask you to change your artwork, for example because it doesn't meet the technical requirements.)
iFringe is a very flexible platform, and you might plan to change your artwork part-way through your ad's run. That's fine, and if you let us know in advance, we'll schedule the switch-over for the day of your choice. The £10 fee applies to each change.